⇓Article MarketingBook MarketingCopywritingPublic SpeakingTeleseminarsWritingWriting ArticlesMarketing Direct ArticlesMarketing direct has its roots in 1867. To be specific, it began upon the invention of the typewriter, which enabled people to create and distribute roughly made versions of mail-order catalogues. Aaron Montgomery Ward created the first mail-order catalog in 1872. It was not until 1961, however, when marketing direct existed as a widely accepted concept. In a speech, the pioneer of direct marketing techniques Lester Wunderman, coined the term direct marketing. Today, the most prevalent form of direct marketing is junk mail, which includes catalogs, pre-approved applications for credit cards, free trial CDs, and other forms of product or service advertising – all of them unsolicited. Experts further refine junk mailing into targeted mailing. Targeted mailing involves the use of database analysis, wherein a software analyzes who are most likely to respond to an ad positively. Mail is then sent out to these targets. This section contains articles relating to marketing direct and the topics that are under its umbrella.2704121808133791195210703736445261349Displaying 1-8 of 8 result(s).The Big Debate Continues Internet Mortgage Leads Vs. Direct MailPosted by Brian Rice on January 22, 2010 The world is flat. India is one of the fastest growing economies and SMS and SEO are the buzz words of the present moment. Content is king and the word "marketing" should be changed to what-the-heck-works-these-days-to-get-customers. As it relates to mortgage marketing and the industry, it’s important to understand how to differentiate direct mail with direct marketing over the Internet (including internet leads and email marketing). As a direct marketer, I always encourage my clients to diversity their tactics, by using a hybrid direct marketing approach. One that combines the traditional method with the interactive approach. Benefits Of Direct MailPosted by Geoff Graham on October 9, 2009 In Denver, Direct Mail can provide you with benefits you may not have even imagined. Learn all about the many benefits and how they can help take your business to the next level! Direct Mail Marketing For Baby Boomers – An Old School Method Could Spark Your Internet BusinessPosted by Jan Probst on June 8, 2009 In a cyber-overloaded world, direct mail marketing provides a unique answer for your internet business. When is the last time you received a card in the mail? Visit Chamber Of Commerce Websites To Get A Free Mailing List To Advertise Your Product Or ServicePosted by Shaun Patrick Davidson on May 14, 2009 Avoid having to pay hundreds or even thousands of dollars on bad address, email, phone and fax lists. Here is a free way of obtaining these very lists from chamber of commerce websites. And in most cases, obtain actual contact information from these businesses and corporations. Here’s how it works… The 5 Big No’s Of Designing A PostcardPosted by Neil Carlo Arriola on April 21, 2009 Planning on printing postcards for your business? People can distinguish a professionally designed postcard with just a quick look at its layout and orientation. Every postcard has to give out the same sophistication and energy as you. Avoid embarrassing yourself ruining your reputation. Just remember the 5 big no’s of postcard design to ensure the quality of all postcard printing projects with your life’s work on the line. 5 Tips To Gaining Media Momentum At TradeshowsPosted by Kelly O’Neil on February 24, 2009 Tradeshows offer abundant opportunities for proactive and positive marketing experiences. Tradeshow and marketing managers are under pressure in today’s economy to gain greater visibility. Meanwhile costs for show floor space are rising and companies make further demands to "rise above the noise." Getting the best return for this investment requires integrated trade show programs that leverage the entire marketing mix. What Are Mlm Marketing Systems And Do I Need One?Posted by Dave Zeller on January 19, 2009 What if there was a way to free yourself from the daily grind through a business endeavor that would allow you to become your own boss? You’ve seen the commercials, heard about friends’ owning their own businesses, and see others making tons of money from Multi-Level Marketing (MLM) systems. But you aren’t quite sure what MLM marketing systems are, what they do and if they could work for you. Tips For Using Professional Attorney Answering Services!Posted by Durlabh Singh on November 24, 2008 Hiring a reputable legal answering service should be a major priority in terms of outsourcing work for your law firm. After all, incoming calls are the crux of an attorneys business; its the main way they get new clients. Therefore, your phone answering services need to be professional, reliable and informed on exactly what you do. Here are a few tips on hiring a reputable remote receptionist service: Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.Copyright © 2007 – 2010 by SynArticles.com, All Rights Reserved.
