Google Challenges AWS with Nearline Storage Google Inc. has launched a challenge for established cloud service providers such as Amazon Web Services Inc. (AWS). It recently introduced a beta Nearline Storage service to store data that is often not accessed but needs to be kept accessible by enterprises. AWS is under threat from the search giant. Google, IBM, and Microsoft have been threatening AWS’s position as the leader in cloud services. A blog post by Avtandil Garakanidze, Google program manager, stated that many of you use a tiered storage and archival system in which data moves from expensive online storage into offline cold storage. Nearline allows you to store unlimited amounts of data and back them up in seconds. We know how important it is to have access to your data whenever you need it. Google could win a competitive advantage with the “matter-of-seconds” reference. Garakanidze stated that Nearline has a 3-second response time for data retrieval, which is comparable to its competitors. It also improves SLAs. AWS and its Amazon Glacier storage services could be one of those “competitors”. Both services advertise storage pricing starting from 1 cent per gigabyte. However, AWS states on its product website that Amazon Glacier is optimized for infrequently used data where retrieval times of several hours are suitable. Google claimed that Nearline Storage is suitable for situations where storage with lower availability and greater latency is acceptable in order to save storage costs. The following are some examples.

Cold data storage — Data that is not frequently accessed, such as data stored for legal or regulatory purposes, and should be kept at a low cost, but still be …